Updated January 6, 2018.
I recall an episode from about 10 years ago, when I was in Toronto covering a legalization rally at the beginning of the cannabis-themed freelance segment of my writing career (I now focus on the development of compliance documentation for businesses getting into the cannabis industry).
Canada had, only a few years prior (in 2001), implemented a federal-level medical cannabis program designed to help its sick citizens gain safe access to marijuana medicine.
It was an interesting event. Total strangers shared their cannabis, often samples that fans of the culture had grown themselves. I recall young, smart gardeners from throughout Ontario approaching me with beautiful cannabis flowers that they had grown from top-shelf strains like White Widow and Northern Lights #5, seeking my opinion after they learned that I was a writer for magazines like Cannabis Health Journal and High Times.
Among this excitement and energy, with the euphoria of the moment permeating the consciousness of all participants and the sweet smell of high-grade cannabis filling the air, a moment of sober reality hit. I was speaking with Alan Young, a prominent law professor at the Osgoode Hall Law School who was somewhat of an elder statesman within the Canadian cannabis movement.
I had always liked and respected the charismatic, hyper-intelligent, and always insightful Young. I was happy for the opportunity to spend some time speaking with him about the Canadian cannabis movement. Being from the States, the Canadians typically enjoyed getting my spin on things. They were very proud that they had, in some respects, eclipsed the United States in beginning to destigmatize cannabis and making it legally available to their sick citizens.
I commented on what a great rally it was. Buoyed by showcase cannabis and the company of thousands of likeminded cannabis gardeners, consumers, and patients, there was a certain level of elation that permeated the crowd.
Then Young dropped the bomb. He responded that the rally was great, but there was one major problem: Everyone was preaching to the converted.
Shit. He was right.
I looked around the crowd. My professorial conversation partner was dead on. I couldn’t identify anyone at the event who wasn’t a part of the culture or who might have been “undecided” prior to attending this rally. These folks were serious participants in the trampled, traditionally underground culture of cannabis.
Preaching to the converted is a problem for all social movements, including LGBTQ+ rights, atheists, alternative energy advocates, and the cannabis crowd.
Preaching to the converted is a problem for all social movements, including LGBTQ+ activists, atheists, alternative energy advocates, and the cannabis crowd. The challenge, obviously, becomes one of convincing those middle class, middle-of-the-road citizens that they should vote yes on a cannabis-related ballot issue or support a friend or relative in their quest to medicate with cannabis.
If you’re reading this, there’s a good chance that you’re in the cannabis industry, are a medical patient, or are simply a fan of the culture and occasional consumer. Regardless of our role, we all must ask ourselves: How effectively are we educating and influencing those around us who don’t embrace the the mindset that pesticide-free cannabis is health and the cannabis industry is good for the economy?
How do we reconcile Young’s observation of preaching to the converted and get our message of education, compassion, and economic benefit to those who don’t consume cannabis and aren’t directly vested in the cannabis industry?
Let’s face it: Despite the progress that has been achieved in only a few short years in terms of legalization at the state level, nearly half the country still believes the propaganda and misinformation that has been—and continues to be—broadcast and published by conservative, ignorant, and nefarious forces. How else would a candidate such as Donald Trump achieve the office of President?
The next time you see someone practicing a bit of civil disobedience and toking in public or wearing a pro-pot T-shirt, think about all of those who aren’t hip to the reality of the medical efficacy and superiority—even recreationally—of cannabis to drugs like alcohol, tobacco, and opioids.
As I wrote in “The Dark Side of Cannabis Legalization” for Whaxy in April 2015, there is a backlash from those forces in the United States that, for whatever reason, oppose the culture of cannabis and even the medical treatment of severely ill patients with the herb. Possibly they are evangelicals. Maybe the Republican party told them to oppose the legalization of cannabis. Maybe they are simply paramountly ignorant of the benefits and real science of marijuana.
Sorry to harsh your mellow with the image of U.S. Attorney General Jeff Sessions above. But I’ll be honest, I want it to sear itself on your retinas. Don’t forget the very real, extremely well-funded, and vehemently angry opposition that exists to the cannabis industry and those who cultivate, manufacture, sell, or partake of it.
These forces are real. The more success that is gained by the cannabis industry, the more this ignorant and anti-progressive cultural mindset will bring out its big guns in an effort to stop the industry from achieving its goals. Make no assumptions about the future of this industry. This is a culture war; the enemy is amply financed, intelligent, and extremely spiteful.
So what are we going to do? What are you going to do? How does this emerging industry educate nearly half the country that believes cannabis is not a medicine, is bad for society, and is just a bunch of lazy kids and hippies wanting to defy “the man”?
The next time you smile at some pro-pot news in the media, think about the challenges faced by the fragmented marijuana industry. Think about the states that have passed CBD-only laws in a political effort to appease the movement and appear as if they’re helping the sick. Think about cannabis being taxed at rates higher than alcohol in legal states.
Think about the kids and adults rotting in jail who were arrested for minor possession of something they may have been using to deal with anxiety, depression, alcoholism and other hard drugs, or PTSD.
Then ask yourself: Do you ever talk to those outside your circle of cannabis-consuming friends and industry colleagues about the efficacy of marijuana and hemp?
Photo credit: Toronto Star, Toronto Sun
All text and photos, unless otherwise noted, Copyright © 2003-2018 Gooey Rabinski. All Rights Reserved.
Gooey Rabinski is a technical writer, photographer, and compliance documentation specialist for cannabis businesses who has contributed feature articles to magazines and media outlets such as High Times, CannaBiz Journal, MERRY JANE, Emerald Magazine, Grow Magazine, Herb.co, The Kind, Skunk, Cannabis Culture, Whaxy, Heads, Weed World, Green Flower Media, Cannabis Health Journal, Green Thumb, and Treating Yourself.
He is the author of Understanding Medical Marijuana, available on Amazon Kindle.