In this series, I’ll take exactly 420 words of your day to discuss social, political, and legal topics related to the business and science of the emerging cannabis industry. I promise to address any feedback in the comments.
To set the mood, just listen to Cab Calloway tell you how it is…in 1932 (five years before cannabis became illegal in the United States).
I’ve devoted decades to writing about enterprise technology, cloistered snugly in the cubicle-laden bosom of corporate America’s IT departments. But it’s all different now.
No longer are creative professionals like me relegated to the button-down propriety of Fortune 500 corporations and their political correctness. The mere fact that eight U.S. states have legalized adult use (“recreational”) cannabis possession and consumption has resulted in tens of thousands of new jobs.
Many of these new jobs are entrepreneurial in nature. Smart, innovative people are eschewing the golden handcuffs of corporate America to forge out on their own, riding the wave of the emerging legal cannabis industry.
This week I met with the founders of two such companies: Medusa Labs and Hello Fruit Farm, both based in Los Angeles.
Medusa Labs is a startup focused on top-shelf cannabis extracts in the processing segment. Medusa synthesizes terpenes, infusing them into its organic concentrates at various stages of the production cycle.
From a user experience perspective, I can say only “wow.” My pocket vape pen has never produced such potent, yet delicate, flavors. I’m currently sampling a lemon menthol. That’s right, menthol. And it’s wonderful. They’ve also perfected a Fuji apple.
More about Medusa Labs to come….
Hello Fruit Farm
I love high-quality organic edibles that don’t force me to consume tons of sugar just because I want to ingest some cannabinoids and terpenes. They’re inherently stealthy, allowing patients to medicate at work or in public.
I must admit, I’m not a big fan of dried fruit. It’s typically tough and chewy and what I’d consider more appropriate for the family dog. Then I tried some THC-infused dried apricot, mango, and pineapple from Hello Fruit Farm. In a single evening, my perception of dried fruit changed in a major way.
The company uses cannabis oil to coat the organic dried fruit that it directly sources from farms in California’s Central Valley. It’s packaging is the bomb, the product is fresh (10 mg of THC per piece; 100 mg per package), and it’s truly delicious. It’s a fine craft product that future large corporate players will be challenged to match in terms of freshness and quality.
— Gooey Rabinski
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All text and photos, unless otherwise noted, Copyright © 2003-2017 Gooey Rabinski. All Rights Reserved.
Gooey Rabinski is a technical writer, photographer, and compliance documentation specialist for cannabis businesses who has contributed feature articles to magazines and media outlets such as High Times, CannaBiz Journal, MERRY JANE, Emerald Magazine, Grow Magazine, Herb.co, The Kind, Skunk, Cannabis Culture, Whaxy, Heads, Weed World, Green Flower Media, Cannabis Health Journal, Green Thumb, and Treating Yourself.
He is the author of Understanding Medical Marijuana, available on Amazon Kindle.